Johnny Shalhoob is a seasoned martial artist and internationally certified coach with over three decades of experience in Taekwondo, Brazilian Jiu-Jitsu (BJJ), Boxing, and functional fitness. Holding a 6th Dan Taekwondo Black Belt, Johnny has proudly represented Lebanon in numerous international competitions and trained under some of the most renowned names in the combat sports world.
He is a Black Belt in BJJ under Wander Braga, a certified MMA coach, and an accredited Strength & Conditioning coach under the prestigious Institute of Human Performance in Miami. Johnny is also a MMA Black Belt coach and a certified Functional Training & Bodyweight Coach from Bangkok, Thailand.
Biography:
Johnny Shalhoob is a Lebanese martial artist, coach, and founder of The BASE academy. With over 30 years of experience in Taekwondo, Brazilian Jiu-Jitsu, and MMA, he holds a 6th Dan Black Belt and a BJJ Black Belt under Wander Braga. Johnny has represented Lebanon in international competitions, coached national teams, and trained with legends like Royce Gracie and Gabriel Gonzaga. Known for his disciplined yet humble approach, he uses martial arts not only to train bodies—but to shape minds and build character.
Professional Life:
He owns Apple North Direction (AND), a Beirut-based advertising and digital agency specializing in branding, web design, and media planning, and serves as Creative Director at thePOSHmindset. Parallel to his agency work, Johnny is the founder and head coach of The BASE and Combat System, where he mentors athletes in Taekwondo, Brazilian Jiu-Jitsu, MMA, and functional fitness. He holds advanced martial arts belts, has represented Lebanon in international competitions, and has coached national teams—bridging creative strategy and combat sports with discipline and vision.